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The Bugs Bunny Show was ABC's second prime-time animated series, along with The Flintstones and aired at 7:30 pm on Sundays. Not only was it one of the earliest broadcasts of Looney Tunes and Merrie Melodies on televsion, it was popular for kids since it was a cartoon. Each episode was directed by a handful of senior Warner staffers, including, Friz Freleng, Chuck Jones, Robert McKimson, and Maurice Noble. The show would open with Bugs and Daffy marching out on stage singing "This Is It" which became an instant musical hit among animation and television fans. Then Bugs would introduce a theme or a special guest host. Three cartoons would run and segments were placed between each one. After the second segment a commerical would run. The commerical would exclusively feature one or more of Warner cartoon star which was usually Bugs advertising either Kool-Aid, Tang, or Post Cereals. At the end "Coming Attractions" would be viewed as a sort of "sneak preview" of next week's show.